Align: Optimize GTM Performance

DECEMBER 8, 2022

2023 is almost here. And, with economic uncertainty looming, there’s even more pressure on resources and teams to deliver real results and growth. Whether you’re pursuing better CX or trying to optimize revenue from a given segment, studies have shown that GTM misalignment remains surprisingly common. In short, this means you’re leaving revenue opportunities on the table. With your plans almost locked in, how well have you addressed chronic break points between teams and friction in your processes?

Join us as we bring together B2B marketing, sales, product and enablement leaders as they share insights, learnings and tactics to point the way towards new levels of performance in the coming year.

Keynote

Enablement Fueled by Insights Powers GTM Alignment

10:00 AM ET
This session featuring Forrester VP & Principal Analyst Barry Vasudevan explores how Product/Portfolio Marketing can enable customer-facing players with the insights they require to maximize your revenue opportunity as a company.

Agenda

8:00 AM ET
9:00 AM ET
10:00 AM ET
11:00 AM ET
1:00 PM ET
2:00 PM ET

Tracks (if applicable)

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Presenters

Image for David Babakhanyan

David Babakhanyan

Product Manager

BrightTALK

Image for Jeff Kunken

Jeff Kunken

VP, Creative Accounts, North America

BrightTALK

Image for Olivia Dassler

Olivia Dassler

Director of Marketing Programs

TechTarget

Image for Danke Cline-Thomas

Danke Cline-Thomas

Marketing Programs Manager

BrightTALK

Image for Cheyanne Dawson

Cheyanne Dawson

Associate Event Manager

BrightTALK

Sponsors

TechTarget

TechTarget

TechTarget

TechTarget

TechTarget

TechTarget

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