Intent: Competing with Better Data

With the rise in B2B Intent Data popularity, it’s easy to confuse what you want and need with what you can actually get from any particular source or blend. To help clear the air, industry experts Robin Izsak-Tseng from G2 and John Steinert from TechTarget will begin by settling once and for all what they believe the term Intent actually means. They’ll elaborate from there, by clarifying what’s unique about their respective offerings in terms of how each is made and how that’s useful to you. Whether it’s table stakes marketing use cases, sales-focused efficiency plays, or advanced strategic use cases, you’ll come away with a much better understanding of both of these leading offerings.