Intent: Competing with Better Data

As marketing and sales teams strive to improve and streamline their GTM strategy, they’re looking for ways to understand where their customers are in the buying journey. More and more businesses are turning to intent data for how it can help uncover the digital footprints left behind by buying centers, and signal who’s really ready to buy.

In this webinar, Annie Matthews is joined by Tamye Oshman and Nicole Kimmick, to discuss how they’ve leveraged intent data as a key tool for their marketing and sales teams, and what positive changes they’ve seen as a result of that strategy shift.