Being a seller in today’s uncertain economic climate is hard. Your sales cycles are getting longer, prospects are ‘ghosting’ you and it’s difficult to know where to prioritize your sales efforts. This is where intent data can help. In this session, we’ll explore how the right data can help sellers identify the right accounts and buying groups, tailor outreach and engage buyers with a competitive edge.

Panelists:
Jeff Hocking, Senior Sales Development Manager, Akamai Technologies
Ian Cook, Account Development Executive, Trend Micro
Ben James, Director of Sales Development, TechTarget
Sean MacKinnon, Director, Customer Success, TechTarget