The digital transformation in modern buyer behavior should be leading to a transformation in sales. But salespeople need to stay focused, and that can make them lean harder on what’s worked for them in the past. So how do you get sales to change when you know the change you’re recommending will do them so much good? How do you get them to use Prospect-Level Intent™ consistently and with confidence? When clients sync their CRM to TechTarget, their sales teams can suddenly understand and pursue relevant selling opportunities much more effectively. The real trick then is inspiring them to do so.

In this session from TechTarget’s Chief Product Officer and members of his team, you’ll get an inside look at what ‘s driving the massive hands-on adoption of intent data by salespeople themselves. And through live-in-the-field examples, you’ll discover the specific intent-based activations delivering serious pipeline payoffs for sales teams like yours today. You need to know this stuff!