Partner Marketing Visionaries Summit

To successfully advance business objectives with strategic partners, tech organizations must carefully weave together the right marketing mix. That requires both a strong understanding of each partner’s strengths and the ability to drive collaborative innovation with every partner. Join Joseph George, Global Vice President of Alliances, Industry & Product Marketing of Hewlett Packard Enterprise (HPE), as he sits down with partner marketing executives Helen Kim of Red Hat, Brian Bakstran of Veeam and Jeanette Geary of Sysdig. They will discuss mission-critical marketing motions to drive success with and through partners.

This session will address:
• How to build a strategic marketing roadmap and plan to execute it.
• How to play off the strengths, technologies, and solutions to successfully position the partnership in market.
• How to develop customized and successful GTM plans by partner type.