Partner Marketing Visionaries Summit

Partner Marketing teams are often faced with obstacles while they develop a go-to-market (GTM) strategy, whether working with a specific partner or several at once. The root of many of these challenges often lies in a lack of bandwidth, resources, direction, or perhaps budget to develop a GTM plan that yields an outcome that leadership and partners expect. Join Liz Fuller, Vice President & General Manager of Marketing at Zones as she sits down with Partner Marketing executives Jamie Mendez of Pega Systems, Loraine Wong of Red Hat and Heather Deggans of Microsoft as they share successful approaches and tactics to develop a comprehensive and powerful strategy.

This session will address:
• What factors need to be in place prior to building a partner marketing program.
• What resources and insights are needed to build an impactful strategy and who should be involved throughout the process.
• How to do more with less: The critical ingredients of a successful GTM strategy.