Partner Marketing Visionaries Summit

The Partner Marketing organization is one of several important teams that a CMO is responsible for, overseeing their growth, development and success. Because a Partner team encompasses stakeholders outside their organization that are involved with marketing decisions and activities, there are many complexities for a CMO to consider. Join Susanna Parry-Hoey, Chief Marketing Officer of SoftwareOne, as she sits down with CMOs May Mitchell of Ontinue and Michelle Chiantara of Alludo as they share perspectives on turbocharging their Partner Marketing organizations.

This session will address:
• Key challenges CMOs face with their Partner Marketing organization and how to overcome them.
• How CMOs can manage the rapidly growing and changing Partner ecosystems within their organization.
• Ways CMOs can support and empower their Partner Marketing team.
• Trends in Partner Marketing programs and techniques for leaders.
• Tips on getting the most out of your Partner relationships and maximizing their results.