Align: Optimize GTM Performance

In a rare public appearance by Tony Zambito, Founder of the Buyer Persona concept, Tony will talk about how to succeed in your GTM strategies through a deeper understanding of who your buyers are and the problems they encounter. Organizations lacking buyer understanding in a post-pandemic world are out of alignment causing their GTM Strategies to miss the mark with buyers. Overcome GTM challenges and create new opportunities when you properly define your buyers, create messaging that resonates, and get the attention of buyers to take action. Key takeaways include:

• How to define your ideal companies and buyers
• What Buyer Personas really are and why they are helpful to GTM Strategy
• Key insights you need to get the attention of buyers
• How to get in alignment with the new post-pandemic problems and challenges buyers face