Intent: Competing with Better Data

With so much data at our disposal it can be difficult to determine exactly what to action much less how to action it. In this webinar, we’ll take a look at how today’s modern B2B tech marketing and sales organizations in APAC are working toward a single source of truth by integrating various sources of intent and turning it into something meaningful and actionable. The session will start by defining the various types of data and their differences. We’ll then pivot to show how best to combine insights to get a reliable view of your top accounts, the various stakeholders within them and their key priorities. Our focus will be on how regional and field marketing teams, in particular, are leveraging intent to build pipeline and accelerate opportunities.