About this event
Featured talk

Keynote: Using Intent Data to Align to Today’s Tech Buyer Journey
This session explores how sellers and marketers can leverage intent data to improve go-to-market messaging, outreach and content campaigns for more effective buyer engagement.

Keynote: Real Impact from Intent Data in 2023
This session examines use cases for ABM, sales development and customer marketing that will help teams minimize waste and maximize impact as they collaborate towards shared revenue goals.
Agenda
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Maximizing Intent Data and Its Impact on GTM Teams
Annie Matthews, TechTarget; Tamye Oshman, Xcitium; Nicole Kimmick, Alation
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Email Marketing’s Missing Link: Purchase Intent Data
Adam Lewis, Co-Founder & Solutions Architect, BBD Boom & Colin Mitchell, VP Priority Engine, EMEA Growth Accounts, TechTarget
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Expert Discussion: What is Real Intent Data and What is It Good For?
Robin Izsak-Tseng, VP of Revenue Marketing at G2 and John Steinert, CMO at TechTarget
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Last-Mile Personalization: Intent Insights and Sales Outreach
Renee Tily, Olivia Dassler and Brian Dowling of TechTarget
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Real Impact from Intent Data in 2023
Malachi Threadgill, Principal Analyst, Forrester
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Leading Your Way to Better Demand Capture
Kristin Prosowski, Vice President of Demand & Integrated Solutions and John Steinert, CMO, TechTarget
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Using Intent Data to Align to Today’s Tech Buyer Journey
Jon Brown, Senior Analyst, Enterprise Strategy Group and Katie Graybeal, VP, Market Insights, TechTarget
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Data-Driven Sales Motions: Maximizing Every Touch
Jules Gsell, RVP, Databricks, Chris Kovalcik, Head of Strategic Sales, Airtable and Bill Henry, SVP, TechTarget
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APAC Intent Insights for Regional and Field Teams
Jon Panker, Managing Director, APAC, TechTarget & Greg Wood, Sr. Director Marketing Asia Pacific and EMEA, SAS
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Presenters
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Nicole Kimmick
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Tamye Oshman
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Annie Matthews
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Robin Izsak-Tseng
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Greg Wood
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Kristin Prosowski
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Malachai Threadgill
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Brian Dowling
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Renee Tily
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Bill Henry
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Jules Gsell
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Chris Kovalcik
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Colin Mitchell
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Adam Lewis
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Jon Panker
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Katie Graybeal
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Jon Brown
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Olivia Dassler
Expo
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TechTarget