Intent: Competing with Better Data

Although today’s GTM teams have more data and intelligence at their fingertips than ever before, many struggle to truly define and activate a data-driven sales motion. In today’s competitive b2b tech landscape, sales reps are coming head-to-head with the realities of vast business uncertainty. As a result, more deals are stalling because of budget tightening measures. This means that every single interaction with an account needs to be truly valuable and attuned to the buying team’s unique needs. Leveraging the right mix of data, especially purchase intent data, can help sales teams drive higher efficiency and effectiveness along every stage of the buying cycle.

Join this live webinar as TechTarget’s Bill Henry sits down with Jules Gsell, RVP, Growth and Startups Sales at Databricks and Chris Kovalcik, Head of Strategic Sales & New Business at Airtable to discuss how their teams are leveraging data and insights to guide their sales strategies.

Presenters:
Jules Gsell, RVP, Growth and Startups Sales, Databricks
Chris Kovalcik, Head of Strategic Sales | New Business, Airtable
Bill Henry, SVP, Global Acquisition Sales, TechTarget