Intent: Competing with Better Data

From A/B testing subject lines to leveraging dynamic content modules, many marketers are already adept at innovating their email campaigns to drive better open and click-through rates. True email effectiveness stems from a marketer’s ability to personalize the messaging to a prospect’s specific technology need. And yet, with email volumes at an all-time high, balancing scale with personalization must be a priority for any GTM team in 2023. Purchase intent data is a missing link in many email marketing playbooks.

Join BBD Boom’s Adam Lewis and TechTarget’s Colin Mitchell to learn how intent data can improve the performance of your email campaigns. You’ll hear real examples of how tech companies use intent data in their email marketing campaigns to drive better results and build stronger connections with their buyers.